Small Irish firms 'have not yet explored full potential of AI', survey finds

Small Firms Association director David Broderick said 'adoption remains shallow among small firms as it is mostly confined to content generation and simple data analysis, rather than innovation, product development, or decision-making'.
Just 40% of small Irish firms have implemented AI in some form across their business, but its use remains “shallow” and is mostly confined to content generation and simple data analysis, a new survey has found.
According to research conducted by Amárach on behalf of the Small Firms Association, 8% of firms have already incorporated AI into most of their business areas, while 13% said they had started incorporating it into some of their business. A further 19% said they had started to experiment with AI in some business areas.