Elf Beauty acquires Hailey Bieber’s Rhode brand for one billion dollars

Bieber, 28, a model and the wife of singer Justin Bieber, will be Rhode’s chief creative officer and head of innovation
Elf Beauty acquires Hailey Bieber’s Rhode brand for one billion dollars

Hailey Bieber (Evan Agostini/Invision/AP)

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollar (€880 million) deal, the companies said.

Bieber’s Rhode had $212 million (€187 million) in net sales in the 12 months that ended on March 31.

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