The Pitch: Cork City Marathon's final race before major overhaul and expansion plan
Cork City Marathon is preparing for a major transformation as organisers announce plans to scale, invest and expand
11,000 runner will take part across three races at the Cork City Marathon this year. There are plans to increase that number to 15,000 in the short-term. Pic: Darragh Kane
A recent report about the value of the world’s leading marathons found that the combined worth of the top 50 races contributed $5.2bn to their host cities.
The Brand Finance research analysis found that just seven events – listed as the Abbott World Marathon Majors – were responsible for half of this value - $2.7bn, with the Chicago Marathon the most valuable of all, economically impacting the city to a cash positive of $627m.
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