Why you should think twice before posting photos and videos of kids on social media

It’s natural to take pictures of highlights in your child’s life, but think twice before sharing them on social media

Sun, 18 May, 2025 - 16:15

Helen O’Callaghan

First Communions, pre-school and primary ‘graduations’, and holidays all present photographable moments. The opportunities are practically daily at this time of year, and parents everywhere will be reaching for their device to post online photos or videos of their children.

‘Sharenting’ is the term for parents sharing stories, images, and videos about their children’s lives online. An amalgam of ‘parent’ and ‘share’, it is driven by a range of motivations, including a wish to collect and curate memories, to stay connected with family and friends, to get affirmation and support, or exchange advice about parenting challenges, as well as ‘impression-management or presenting oneself as a good parent’.

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