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The Pitch: Greasing the wheels of sport in 2024

Money - or the lack of it - is increasingly at the core of the sport's success or failures. Here's a dozen more reasons to believe so from 2024.

Thu, 26 Dec, 2024 - 06:53

Ian Mallon: Business of Sport

IN the business of sport just about anything is possible and so 2024 proved to be another exceptional year for all of the right reasons, and for some of the wrong ones.

Some of the highlights included the extraordinary investment strategy employed by Team Ireland which returned a record haul of medals in Paris, the NFL awarding Croke Park a competitive Pittsburgh Steelers game next year, and an Irish golf ball taking the world by storm.

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