The Pitch: Asda deliver fatal blow to the Conor McGregor drinks empire

Late on Tuesday afternoon British supermarket chain Asda detonated a powerful and most devastating blow to Conor McGregor’s Forged Irish Stout brand, pushing the company to the brink of collapse with the potential loss of 50 jobs.

After two days of communications with the retail giant its head of press and corporate Elliott Lancaster informed The Pitch that the end had come.

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